Compassion and Determination

Compassion and Determination At Its Best

Shelaine and Derek Maxfield felt compelled to put their passion and financial backing into a charitable organization that would help prevent childhood sexual abuse. Born out of their compassion and the efforts of many others, The Younique Foundation, a 501(c)(3) public charity was organized in December of 2014.  

The decision to create was to build a united front for organizations who want to prevent the sexual exploitation of children.  Each organization may focus on a specific mission such as child sex trafficking, child pornography or childhood sexual abuse; however, we come together to declare that the sexual exploitation of children is not acceptable.


I think there comes a time in each of our lives and maybe even a specific moment when we become so painfully aware of a problem, that we can no longer dismiss it. We can’t sweep it under the rug. We can’t turn our backs on it. And we certainly cannot turn our hearts away from a cause that is desperate for our attention.

—Shelaine Maxfield

Our Mission

We empower parents and caregivers to protect children from sexual abuse through education and online resources. We make it safe to openly discuss sexual abuse through community dialogue and social awareness.

Our Relationship With Younique Products is profoundly grateful for the relationship we have with Younique Products.  Younique Products, LLC was founded by Derek Maxfield and Melanie Huscroft.  One of the original purposes of founding the cosmetics company was to fund our cause.  Younique Products’ mission is to Uplift, Empower, and Validate women everywhere—including sexual abuse survivors specifically.  The generous support of Younique Products and their Presenters is tremendously valuable and it is impossible to calculate the amazing impact of their backing.

Although the Younique Products company is deeply committed to supporting, it is important to note that our movement was not established to support the company or sell cosmetics.  Inevitably the two will be linked, but we are 100% focused on helping to prevent the sexual exploitation of children and are not distracted by the need to promote Younique Products.