Our Mission

We empower parents and caregivers to protect children from sexual abuse through education and online resources.

We make it safe to openly discuss sexual abuse through community
dialogue and social awareness.

Our story

Founders Shelaine and Derek Maxfield have a passion for helping others. Their kindness and generosity led them to start The Younique Foundation, a 501(c)(3) public charity, in December 2014. The Younique Foundation focuses on helping survivors heal from the impact of childhood sexual abuse. A sub-brand of The Younique Foundation, Defend Innocence focuses on preventing child sexual abuse; we want to stop abuse before it even happens.

I think there comes a time in each of our
lives . . . when we become so painfully aware of a problem, that we can no longer dismiss it. We can’t sweep it under the rug. We can’t turn our backs on it. And we certainly cannot turn out hearts away from a cause that is desperate for our attention.
SHELAINE MAXFIELD, Founder and President

Our relationship with
younique products

Defend Innocence and Younique Products are separate entities. We are profoundly grateful for the generous support we receive from Younique Products’ founders, employees, and presenters.